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Dissecting the Facebook Ad


Hi, I hope your day is going bee-autifully. 

So you hire someone to write and design your Facebook ads or you do it yourself. If you are doing it yourself, you’ll need to know the basics before getting to the Facebook advertising strategy.

Yes, there are Facebook targeting options and retargeting capabilities. But the ad itself still needs to be able to stop a person from scrolling on their phone.

There are three types of Facebook ad campaigns: awareness, consideration, and conversion. Your ad objective determines what type of ad campaign to do.

The purpose of advertising is to make people aware of your business. Do you want people just to be informed or do you want them to take action? I will go through the components of the Facebook ad, the importance of hiring Facebook ad management services, and questions you should ask yourself while creating a Facebook ad.

Facebook Ad Components

🐝 ad copy: clarifies the message of the ad

🐝 creative: the visual to stop the reader from scrolling on their phone

🐝 headline: tells the reader what the ad is about in a few words

🐝 description: explains the opt-in (lead magnet)

🐝 URL: gives the reader a place to look for more information

🐝 call-to-action: tells the reader what to do next

Facebook ad diagram: ad copy, creative, headline, description, URL, call-to-action

Facebook ads are small, quick, and can be unnoticeable.

At the same time, they can also go viral or bring in millions of dollars in revenue. It entirely depends on the little details. A different creative is easy to change and that small change can make a significant impact on how successful an ad becomes.

Facebook ad layout example

Facebook Ad Management Services

Do business owners have the time to track these little details? At some point, a Facebook ad will perform poorly. It takes time to figure out a Facebook advertising strategy. Especially one that works specifically with your business and your audience.

Paying for Facebook ad management services do tend to cost more than many other types of advertising such as a print advertisement. Business owners who do invest in a Facebook ad manager know it will be a good return on investment (ROI).

The reason for having a good chance for a high ROI compared to other types of advertising is Facebook’s algorithm. Facebook’s algorithm is where Facebook user data will link to relevant ads. This targeting capability makes it easier to find the best audience.

Questions to Ask Yourself While Creating the Ad

A few questions to ask yourself while creating a Facebook ad:

Does the ad copy have a clear message?

What type of creative do I choose for the industry?

Is the headline misleading?

Is the lead magnet attracting the wrong audience?

Is the call-to-action button not creating enough urgency?

Is the color scheme boring?

Does this ad need a proofreader?

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