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Facebook Ad Policy


Do you have problems with Facebook ad approval?

Read the Facebook Ad Policy for the full details, but I created this post to help simplify the Facebook ad guidelines as a go-to reference.

It is a lot easier to prevent problems than deal with the consequences. In this case, the consequences can be a cancellation of your Facebook ad or termination of an account.

Facebook ads are reviewed before getting approved to show on both the Facebook or Instagram platforms. Facebook makes sure the ad complies with its ad policy. It can up to twenty-four hours to get an ad approved.

Continue reading for what Facebook looks over when reviewing the ad, common problems Facebook encounters, Facebook ad prohibited content, other Facebook ad guidelines, and how to troubleshoot when your Facebook ad account was disabled for policy violation.

Facebook Ad Guidelines | Reviewing the Ad

  • Images
  • Text
  • Targeting
  • Positioning
  • Landing page content

Facebook Ad Problem Areas

Personal Attributes

Race

Religion or philosophical beliefs

Age

Sexual orientation or sexual behavior

Gender identity

Disability or medical condition

Financial status or information

Voting Status

Membership in a trade union

Criminal record

Name

Adult Content

Sexually suggestive content or explicit content

Brand Usage

Ads should not represent Facebook

Facebook brand assets should not be modified in any way (such as changing the design or color)

Facebook wants to maintain a positive experience for users, but Facebook ads are still needed for the revenue it brings in to support the platform.

Facebook Ad Prohibited Content

This section covers what is not allowed in Facebook ads:

Prohibited Content

Avoid violating Facebook’s community standards (authenticity, safety, privacy, and dignity values)

Illegal products or services

Discriminatory practices

Tobacco and related products

Drugs and drug-related products

Unsafe supplements

Weapons, ammunition, or explosives

Adult products or services

Adult content

Third-party infringement

Sensational content

Personal attributes

Misinformation

Controversial content

Non-functional landing page

Cheating and deceitful practices

Grammar and profanity

Nonexistent functionality (features that do not work)

Personal health (“before-and-after” images)

Payday loans, paycheck advances, and bail bonds

Multilevel marketing

Penny auctions

Misleading claims

Low quality or disruptive content

Spyware or malware

Automatic animation

Unacceptable business practices (scamming)

Circumventing systems (techniques to bypass the ad review process)

Prohibited financial products and services

Sale of body parts

Vaccine discouragement

Restricted Content

Alcohol

Dating

Online gambling and gaming

Online pharmacies

Promotion of over-the-counter drugs

Subscription services

Financial and insurance products and services

Branded content

Ads about social issues, elections or politics

Disclaimers for ads about social issues, elections or politics

Cryptocurrency products and services

Drug and alcohol addiction treatment

Cosmetic procedures and weight loss

Social casino games

Other Facebook Ad Guidelines

Video Ads

Disruptive content (flashing screens)

Entertainment-related restrictions (you can request written permission from Facebook for mature audience ads)

Lead Ads

Questions should not reflect the following:

Account numbers

Criminal history

Financial information

Government-issued identifiers

Health information

Insurance information

Political affiliation

Race or ethnicity

Religion

Sexual orientation

Prefill questions

Trade union membership

Usernames or passwords

Targeting

Discrimination

Custom audiences terms (do not sell or transfer your custom audience information)

Positioning

Relevance

Accuracy (clearly represent the company, product, service, or brand being advertised)

Related landing pages (the ad’s text needs to match what is being promoted on the landing page)

Facebook Ad Account Disabled for Policy Violation

Because of advertisers that make Facebook unsafe, the Facebook ad policy has many rules to follow. If your Facebook ad was disabled for a policy violation, take your time looking into the solution. You will either end up editing your ad or submitting a review for Facebook ad approval.

Facebook will consider an advertiser unsafe to advertise on their platform if you have repeated violations.  

Edit Your Ad

Check your email from Facebook

Edit ad according to the instructions from the email

Appeal the Decision

When you think Facebook made a mistake, you can submit a review: https://www.facebook.com/accountquality.

Final Thoughts

I tried my best to simplify the Facebook ad policy. If you can remember anything, remember this: do no ask for sensitive information, use any offensive text, or misleading messages. 

For the detailed Facebook ad guidelines, here is the link: https://www.facebook.com/policies/ads/.

Tell me about a time your Facebook ad was rejected and what you did to fix it to get approved in the comments below!

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FAQ

Why am I being charged for a Facebook ad?

If you know you did not create an ad in your Ads Manager account, your account may have been hacked. 

Change your password to your Facebook account. 

Report to Facebook. Click the down arrow (upper right-hand corner on your Facebook homepage) >> Help & Support >> Report a Problem. Check the status of your report in Help & Support >> Support Inbox.

How do I accept Facebook ad policy?

You will receive a notification to accept the Facebook ad policy before you can publish an ad in Facebook Ads Manager.

Can you say you in a Facebook ad?

It depends on how you use it.

Facebook will reject your Facebook ad if you point out personal attributes. Personal attributes include an individual’s personality trait or characteristic. 

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