Why You Need Facebook Ads for Your Business

Digital advertising is convenient because of the targeting features from data pulled from social media analytics.

What makes Facebook ads stand out is how massive the platform is. Facebook continues to grow in active users on a day-to-day basis.

While looking into Facebook ads, consider how the Facebook algorithm affects targeting relevant users, Facebook’s consistent user growth, how to use Facebook ads for your business, and essential Facebook business tools that the Facebook platform offers.

Facebook Ad Targeting

Facebook ad targeting is when data from analytics is used to better distribute relevant ads to an appropriate audience. This data creates a warm audience for you to use. A warm audience means these people have already taken an interest in your product or service. When they previously expressed interest, they will be easier to sell too.

If you are on a budget for advertising, digital advertising is definitely effective for its targeting features. Other forms of advertising do not include targeting features and most likely seen by many that have very little or no interest in what the ad is offering.

Facebook User Growth

When considering how many social media platforms to be on, small business owners have the challenge of choosing which platform(s) will be the most effective.

Ask yourself, is it in the budget to have someone manage these platforms? If not, a time-efficient digital advertising strategy would be to pick fewer platforms that show user and revenue growth. Also consider which platform(s) your industry is successful on. Facebook is convenient because there is a little of everyone on it.

Down below displays how Facebook has shown consistent growth in both active users and revenue from year-to-year.