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Facebook Ads Manager Guide


Do you need a Facebook Ads Manager tutorial?

Maybe you are new to Facebook advertising or realized Facebook Ads Manager is different than you remember.

Learn the Facebook Ads Manager dashboard, know the difference between Facebook Ads Manager vs Business Manager, Facebook power editor vs ads manager, guided creation vs quick creation workflows, and get clarification on which features were in the past. 

The Facebook Ad Structure

Facebook Business Manager account

Facebook business page

Ad account in Ads Manager

Campaigns, ad sets, and ads

BAH graphic Facebook Business Manager chart

Facebook Ads Manager vs Business Manager

Facebook Business Manager

The primary tool to manage your business on Facebook.

Multiple users are available. The advertiser should have the role of admin when advertising for another business.

Facebook Ads Manager

Used to create and publish ads.

You add your Ads Manager account to your Business Manager account. 

If you edit any part of the ad set, it may prompt the ad to go through the ad review system again.

You can view Facebook Ads Manager updates by Facebook here.

Add or create an ad account

Facebook Ads Manager >> Business settings >> Ad accounts >> Add button

In the drop-down menu, choose one:

  1. Add an ad account
  2. Request access to an ad account
  3. Create a new ad account

Select people and access levels accordingly.

Facebook Ads Manager Dashboard | Tabs

Resource Center tab

Facebook notifications and updates

Tasks

Campaigns tab

Campaign name, delivery, bid strategy, budget, attribution setting, results, reach, impressions, cost per result (CPR), amount spent, ends, page likes, + (add other columns)

Ad Sets tab

Ad set name, delivery, bid strategy, budget, last significant edit, attribution setting, results, reach, impressions, CPR, amount spent, ends, schedule, page likes, +

Ads tab

Ad name, delivery, ad set name, bid strategy, budget, last significant edit, attribution setting, results, reach, impressions, CPR, quality ranking, engagement rate ranking, conversion rate ranking, amount spent, ends, page likes, +

Deactivate Ad Accounts

Ad accounts cannot be permanently deleted but can be deactivated.

Deactivating does not make room for new ad accounts.

Outstanding balances will be charged by credit card.

Account will be automatically removed within two business days once the account is a zero balance.

Reactivate Ad Accounts

Can not be done right after deactivating an account.

Reactivate after closing balance is paid (up to two days).

Other Features in Facebook Ads Manager

Turn ad on and off

Campaigns, ad sets, or ads >> click the toggle switch >> blue (ad is on) or gray (ad is off)

Problems turning a campaign back on

Reset account spending limit.

Update payment information.

Delete an ad, ad set, or campaign

Delete under campaigns, ad sets, or ads.

Unable to restore the Facebook ad once deleted.

It is better to turn the ad off than delete it, if you consider running the ad again.

Facebook Power Editor vs Ads Manager | Past Features

Anyone who used to use Power Editor a few years ago is aware it no longer exists. Small business owners that do not use Facebook ads often or are new advertisers may have heard about Power Editor but are unsure what it is. The concern is if it is something that still needs to be learned.

Facebook focuses on making a user-friendly platform for both its users and advertisers. Facebook combined Power Editor into a new and improved Ads Manager. The goal is to have a single platform for improved efficiency.

The changes reflecting the combination include workflows, automatic drafts, and reports.

Quick Creation vs. Guided Creation | Workflows

Facebook Ads Manager no longer has these workflows. Previously you could change between workflow preferences anytime by clicking the button in the upper right-hand corner, “Switch to __”.

Guided creation | complete campaign

Step-by-step walk through wizard.

Helped people who were less familiar with Facebook ads.

Quick creation | campaign shells

Set up campaign, ad set, and ad elements in any order.

Made for advanced advertisers.

Facebook New Ads Manager

Create, manage, and view results in one interface.

Automatic drafts generated.

View breakdowns, summary rows, date benchmarks, exported insight reports, and customize columns.

Final Thoughts

A Facebook ad is created, published, and managed in Facebook Ads Manager. Ads Manager is a component of Business Manager. 

Facebook Ads Manager has gone through several changes in the past few years. Ads Manager was combined with Power Editor and now includes Power Editor features. 

Have you come across an unusual problem in Facebook Ads Manager and found a solution? Tell me about it in the comments below!

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FAQ

How do I use Facebook Ad Manager?

Set up and connect your personal Facebook account, Facebook business page, Facebook Business Manager account. 

Create your Facebook Ads Manager account.

Click the + Create to start your Facebook ad.

Campaign includes your objective for the ad.

Ad set includes targeting and placement details for the ad.

Ad is setting up what your audience will see.

Facebook Ads Manager dashboard breaks up data in the Campaign, Ad Sets, and Ads tabs.

Click the Reports button to view the drop-down menu to create custom reports.

How do I manage Facebook ads for multiple clients?

Advertisers need to be admin on the client’s Facebook Business Manager account.

How do I run a successful Facebook ad?

Every business is different and will need to test different types of ads to their audience.

What is the most important element of a Facebook ad?

The element can be different depending on the type of audience. Many tend to say the creative is what makes people stop first, before looking at everything else. 

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