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Facebook Ads Size and Key Image Specifications


Facebook offers a variety of ad formats. This gives businesses several ways to show off their products and services.

Because there are many ad formats, this means more sizes and design recommendations.

See below for key specifications while creating your next Facebook ad campaign.

Key Image Specifications

Most Common Ad Design Specs (Fits Most Placements)

Ratio

1:1 and 1080 x 1080 pixels 

File type for images

JPG or PNG

Maximum file size

30 MB

Text

125 characters

Headline

40 characters

Link description

30 characters

Types of Facebook Ad Formats

Facebook Feed 

Facebook Right Column

Facebook In-Stream Video

Facebook Marketplace

Facebook Stories 

Facebook Search Results

Facebook Ad Image Tips

Improved Visuals

Use the recommended aspect ratios.

Improved Sales

Pick effective images.

High-Quality Images

Attract a Better Audience

Communicate the message clearly. What are you selling?

Facebook Video Ad Specs

File type

MP4, MOV, or GIF

Maximum file size

4GB

Ratio

Feed, marketplace, search results, video feed

4:5 

In-stream video

1:1 or 16:9

Instant articles

16:9

Video length

Feed, instant articles, marketplace, search results, and video feeds

Up to 241 minutes.

In-stream video

5 seconds to 10 minutes

Stories

Up to 2 minutes

Facebook Link Ad Specs

Facebook Link Ad is currently not a Facebook ad format.

Facebook Carousel Image Size

Image file type

JPG or PNG

Video file type

MP4, MOV, or GIF

Ratio

1:1

Requirement

Landing page (URL)

Carousel cards

2-10 cards

Video length

Up to 240 minutes

Final Thoughts

Using a square size image or video is a good Facebook ads size if your goal is to remember less!


FAQ

How much text is allowed on a Facebook ad?

The three main text elements on a Facebook ad are primary text, headline, and description.

The recommendations are:
Primary text: 125 characters
Headline: 40 characters
Description: 30 characters

What is the best size for a Facebook ad?

The square size (ratio 1:1) fits most Facebook ad formats.

Can Facebook ads be square?

Yes. As a benefit, Facebook ads that have a square shape (ratio 1:1) tend to fit most ad formats.

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