Facebook Ads Size and Key Image Specifications

Here’s the buzz on images for Facebook ads.
Facebook offers a variety of ad formats. This gives businesses many ways to show off their products and services. Because there are more ad placements, this means more image ratios. See below for key specifications to remember while creating your next Facebook ad campaign.

Key Image Specifications
Applies to MOST Placements
File type for images: jpg or png
Facebook does not like images with more than 20% text may reduce delivery
Text: 125 characters
Headline: 25 characters
Link description: 30 characters
Types of Facebook Ad Formats
px = pixels
Facebook Feed
Feed placements: 1:1 images | square, 4:5 vertical videos
Image ratio: 1.91:1 to 1:1
Suggested resolution: 1080 x 1350px or 1,080 x 1,080px (with link)
Facebook Right Column
Image ratio: 16:9 to 1:1
Suggested resolution: 1,200 x 1,200px
Facebook Instant Articles
Image ratio: 9:16 to 16:9
Images ratio: 1:1 (with link)
Suggested resolution: 1,200 x 1,200px
Facebook In-Stream Video
Image ratio: 1.91:1 to 4:5
Image ratio: 1.91:1 to 1:1 (with link)
Suggested resolution: 1,080 x 1,080px
Minimum Image Width and Height: 600 x 600px
Facebook Marketplace
Image ratio: 9:16 to 16:9
Image ratio: 1:1 (with link)
Suggested resolution: 1,200 x 1,200px
Facebook Stories
Image ratios: 1.91 to 9:16
Minimum Width: 500px
Recommended: 1080 x 1920px
*Leave a little space on the top and bottom of the image
Facebook Search Results
Image ratio: 1.91:1
Suggested resolution: 1,080 x 1,080px
Minimum image width and height: 600 x 600px
Sponsored Message
Image ratio: 9:16 to 16:9
Images ratio: 1.91:1 (with link)
Suggested resolution: 1,200 x 628px
Audience Network Native, Banner, and Interstitial
Image ratio: 16:9 to 9:16
Resolution: 398 to 208 px
Messenger Inbox
Image ratio: 16:9 to 1:1
Minimum width: 254 px
Minimum height: 133 px
Messenger Stories
Image ratio: 1:91 to 9:16
Minimum width: 500 px
*Leave a little space on the top and bottom of the image
Facebook Ad Image Tips
Improved visuals- Use the recommended aspect ratios.
Improved sales- Pick effective images.
Facebook recommends high-quality images
Sometimes “poor” quality images can do just as well if there’s value—is the message from the image relatable?
Attract a better audience– Communicate the message clearly.
What are you selling?
Improved user-friendly platform– Avoid too much text on the image.

