BAH blog featured image rainbow succulent Facebook Ads Size and Key Image Specifications

Facebook Ads Size and Key Image Specifications

Here’s the buzz on images for Facebook ads.

Facebook offers a variety of ad formats. This gives businesses many ways to show off their products and services. Because there are more ad placements, this means more image ratios. See below for key specifications to remember while creating your next Facebook ad campaign.

Picture of Image Ratios Diagram.

Key Image Specifications

Applies to MOST Placements

File type for images: jpg or png

Facebook does not like images with more than 20% text may reduce delivery

Text: 125 characters

Headline: 25 characters

Link description: 30 characters

Types of Facebook Ad Formats

px = pixels

Facebook Feed

Feed placements: 1:1 images | square,   4:5 vertical videos

Image ratio: 1.91:1 to 1:1

Suggested resolution: 1080 x 1350px or 1,080 x 1,080px (with link)

Facebook Right Column

Image ratio: 16:9 to 1:1

Suggested resolution: 1,200 x 1,200px

Facebook Instant Articles

Image ratio: 9:16 to 16:9 

Images ratio: 1:1 (with link)

Suggested resolution: 1,200 x 1,200px

Facebook In-Stream Video

Image ratio: 1.91:1 to 4:5

Image ratio: 1.91:1 to 1:1 (with link)

Suggested resolution: 1,080 x 1,080px

Minimum Image Width and Height: 600 x 600px

Facebook Marketplace

Image ratio: 9:16 to 16:9

Image ratio: 1:1 (with link)

Suggested resolution: 1,200 x 1,200px

Facebook Stories

Image ratios: 1.91 to 9:16

Minimum Width: 500px

Recommended: 1080 x 1920px

*Leave a little space on the top and bottom of the image

Facebook Search Results

Image ratio: 1.91:1

Suggested resolution: 1,080 x 1,080px

Minimum image width and height: 600 x 600px

Sponsored Message

Image ratio: 9:16 to 16:9

Images ratio: 1.91:1 (with link)

Suggested resolution: 1,200 x 628px

Audience Network Native, Banner, and Interstitial

Image ratio: 16:9 to 9:16

Resolution: 398 to 208 px

Messenger Inbox

Image ratio: 16:9 to 1:1

Minimum width: 254 px

Minimum height: 133 px

Messenger Stories

Image ratio: 1:91 to 9:16

Minimum width: 500 px

*Leave a little space on the top and bottom of the image

Facebook Ad Image Tips

Improved visuals- Use the recommended aspect ratios.

Improved sales- Pick effective images.

Facebook recommends high-quality images

Sometimes “poor” quality images can do just as well if there’s value—is the message from the image relatable?

Attract a better audience– Communicate the message clearly.

What are you selling?

Improved user-friendly platform– Avoid too much text on the image.

Picture of best Facebook ad image size tips diagram.
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